[Atlanta, May 25, 2023] — Zinnia, an early-stage startup at the forefront of sales technology innovation, is excited to announce the successful completion of its latest funding round, raising $765k from leading venture capital firms, Atlanta Ventures, Gray Ventures, CreativeCo Capital and strategic angels investors.
This investment will drive Zinnia's mission to empower organizations to plan and execute engaging and profitable sales experiences using AI.
As a seasoned sales professional herself, founder and CEO Lauren Marturano understands the challenges faced by salespeople in building and nurturing client relationships. After 7 years at Microsoft and Salesforce, her deep knowledge of the sales landscape, coupled with her passion for leveraging technology, led her to develop Zinnia—an AI assistant specifically designed to put relationships at the center of the sales process.
“The best founding teams build products after experiencing the pain first hand, and Lauren is no exception.” Says Ashley Geautreaux of CreativeCo Capital. “ Zinnia's solution of building an AI assistant for enterprise sales and marketing teams solves a cumbersome manual problem. This latest funding round is testament to Lauren as an impressive founder, building an exceptional team and vision. CreativeCo is thrilled to be a part of the Zinnia journey.”
Zinnia is helping revolutionize how salespeople prepare for client meetings and interactions. With the newly secured funding, Zinnia will harness the power of generative AI to assist sales professionals in prepping like seasoned experts, providing executive summaries and talking points tailored to move deals forward.
Through Zinnia's cutting-edge AI capabilities, salespeople will have access to instant and personalized insights, enabling them to enter client experiences armed with the most relevant and compelling information. The generative AI engine will analyze vast amounts of data, industry trends, and customer profiles to create concise executive summaries and key talking points, empowering sales professionals to build stronger connections and increase deal conversion rates.
"We are immensely grateful for the confidence and support shown by our investors," said Lauren Marturano, Founder and CEO of Zinnia. "This funding will enable us to accelerate the deployment of our AI assistant, solidify partnerships with sales organizations, and deliver game-changing solutions to sales professionals worldwide. Through Zinnia, we will empower salespeople to forge meaningful connections, exceed their targets, and drive business growth."
“Lauren is an incredible founder and leader. She’s already built a world class team to tackle a huge market. And as a top sales rep at Microsoft and Salesforce, she deeply understands the market and the problem.” Says Kathryn O’Day, Partner at Atlanta Ventures. “We’re thrilled to continue to watch Zinnia accelerate, shortening sales cycles, as the sales AI market heats up.”
Zinnia's groundbreaking AI technology and founding team of seasoned sales experts positions the company as a catalyst for transformation in the sales industry.
About Zinnia:
Zinnia is a visionary startup focused on revolutionizing sales relationships through cutting-edge AI technology. Led by Founder and CEO Lauren Marturano, Zinnia is an AI assistant designed to help sales professionals host relationship building events with clients.. By leveraging generative AI, Zinnia also equips sales professionals with executive summaries and talking points, enabling them to excel in client interactions and move deals forward. For more information, please visit www.getzinnia.com.
About Atlanta Ventures:
Founded in 2012, Atlanta Ventures is a venture capital and startup studio based in Atlanta, Georgia. The firm seeks to invest in companies operating in the SaaS and technology sectors. For more information, visit www.atlantaventures.com.
About CreativeCo Capital:
Founded in 2019, CreativeCo Capital is a growth equity studio headquartered in Charlotte, North Carolina. The firm provides capital and product capabilities to accelerate its portfolio companies. The firm seeks to invest in B2B SaaS, marketplace, and highly tech-enabled services companies. For more information, visit www.creative.co.
About Gray Ventures:
Founded in 1991, Gray Ventures is a venture capital firm based in Atlanta, Georgia. The firm seeks to invest in early-stage software companies operating in the business to business SaaS, information technology, telecommunication, and tech-enabled sectors across the southeastern United States. For more information, visit www.grayventures.com.
